'You'll Never Walk Alone' is undoubtedly one of the most iconic chants in football history, providing Liverpool FC players and fans with hope and motivation. Similarly, a popular song among Turkish football fans, 'Beraber Yürüdük Biz Bu Yollarda,' which translates to 'We Walked These Streets Together,' conveys a similar sentiment with almost identical words. I highlighted this striking similarity, which connects two countries, through the sponsorship campaign between Liverpool FC and Ramsey—a Turkish menswear brand established in the UK.
Key Visual of the Sponsorship Campaign.
From ideation to copywriting, I created this campaign by telling the story of a man wearing Ramsey who doesn't need a filter to enhance his appearance at a time when social media filters were so popular.
Copywriting and visual concept creation.
Website banner for 2-4-1 campaign
