The advertising campaign was prepared for the 2023/2024 season for BeinSports Turkey, the official broadcaster of the Turkish Super League, emphasising that the real stars of the game are the fans. Featuring a series of short films, the players refer to the fans by saying the line 'Sen Tabii ki' (Of Course It's You) from a popular Turkish song.

BeIN Sports TR

Copywriting & Campaign Developing

-Who is always shoulder to shoulder with us?
Of course it's you!

-Who is with Galatasaray every game?

Of course it's you!

-Who is with Fenerbahçe every game?

Of course it's you!

-Who is with Besiktas every game?

Of course it's you!

-Who is with Trabzonspor every game?

Of course it's you!

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